Ethics and Fashion

I was recently asked by a high school student why I had opened Levant and I thought I would share my response with you.  It is nearly 12 months from when we opened and it was quite interesting to re-visit my ideals and beliefs and find that 12 months on I am more committed than ever and passionate about ethical fashion.

'The decision to open an ethical business that focused on ethical, sustainable products was based on a belief that even our smallest choices are important and can make a difference.  There is a lot of misinformation about sustainability and ethics and it was a way to showcase different products that have slightly different focusses while still being based on ethical choices.

Initially it was difficult to source products as it is quite a fragmented industry at the moment.  However, I am now being approached by different wholesales and small businesses.

We focus on a combination of Australian Made products as I believe a transparent supply chain is very important and if we want the Australian Economy to stay bouyant we need to support it.  Also, the fashion industry has a HUGE carbon footprint which is directly related to fabric and garments being transported from country to country for different phases of the production cycle to get the ‘cheapest’ product - the ‘cheapest’ product generally comes with hidden costs that are not readily apparent.  We also stock fair trade products - at least if we are importing products lets make sure we are supporting products that are ethically sourced. 

Our target market is conscious consumers - consumers that are educated and are looking for quality products. 

I believe that consumers are more ethically aware however I think that people don’t necessarily believe they can make a difference and therefore make excuses to buy cheap products.  I believe that at present consumers have the power to make change by spending their money in an informed manner and demanding transparency.  The global market has many advantages but also many disadvantages, one of the major disadvantages is that people lose their sense of connection and understanding about where products are sourced.  I believe we all need to think about the future we would like to see and then work towards ensuring that our choices today support that future’.

Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakens.
Carl Jung
We love our woolen garments and we thought we would share some of there great qualities with you.
Wool is a unique raw material that has been used in clothing as early as the Stone Age. During the 1900s considerable resources have been invested in development of synthetic fibers with the same favorable qualities as wool, but so far no one has succeeded in copying nature’s own material.

Wool has a high insulation level for protection from both heat and cold.
Garments made of Wool are not only warm but also wick moisture from the skin and allow water vapor to pass through the wool fiber – without losing their thermal properties.

Studies show that the wool fiber’s ability to absorb and neutralize unpleasant odors is far superior to that of other textiles.

As it is the end of winter we thought it would be a great time to start our spring clean at Levant and offer our customers some great specials on our core range.  This top is available on EBAY in a size 2 – get in quick only a couple days to go.

We cannot live only for ourselves.
A thousand fibres connect us with our fellow men; and among those fibres, as sympathetic threads, our actions run as causes, and they come back to us as effects.
Herman Melville


Beautiful recycled depression glass jewellery made in South Australia.

Julie has been making jewellery since she left school and specialising in Glass Beads since 2004.

She recently started to investigate how she could make her artform more carbon neutral which has led her on a journey to investigating and experimenting with the use of recycled glass.  Starting with a broken Depression Glass jug which led to inspiring results,  Julie continued her search for unusual glass sources and has used old beer bottles, champagne bottles and other glass objects.

The use of recycled glass has now evolved and Julie offers commissioned pieces for those looking for that special, unique gift. 

If you have ever broken one of your Mum’s antique glass jugs maybe this is how you make up for it - a recycled glass bracelet and earrings, creating a heirloom for tomorrow!

If you would like to see Julie’s creations or would like further information drop in or send us a line.