Sustainable Fashion Trends
Yay, to sustainable fashion becoming more popular and gaining coverage and commentary in mainstream media. Anna Vlach’s article on Sustainable Fashion Trends (Advertiser 5/11/11) is a starting point for great conversations and the start of behaviour change which is fundamental in Sustainable Fashion becoming mainstream.
It is a myth that sustainable fashion is expensive. How do we measure expense?
Let’s compare some of the pros and cons of sustainable/eco fashion.
A quality organic cotton, fair trade certified basic t-shirt from 3Fish retails at $35. Not your high end fashion piece, however, it is a great addition to your wardrobe which doesn’t cost the Earth, poison the earth or exploit labour in conditions that I wouldn’t work in and definitely don’t want my children to work in.
If you look at a $5 tshirt it is hard to believe that is has been made from quality, well sourced fabric by someone who is working under fair and reasonable working conditions.
A high quality Australian Made Organic Cotton styled t-shirt from PurePod retails at $110. The fabric is top quality, the workmanship is superb and the style is transeasonal. Buying Australian Made supports our local economy and your friend working down the road, which in turn supports local retailers who support local communities, as well as, minimising our carbon footprint.
The cost of fast fashion (also known as throw-away fashion) can be seen in the amount of textile waste being added to our landfill every day. Natural fibres breakdown much quicker than synthetic fibres (many of which are petrochemical based) and they don’t absorb odours at the same rate as synthetic fibres, so you feel fresher for longer when you are wearing them.
Sustainable fashion isn’t about embracing a tree-hugging, warm-and-fuzzy philosophy. Sustainable fashion is about the power of our decisions and embracing what conscious consumerism can do.
All that said, let’s admit that for most of us shopping is fun and we all like to look good, and looking good helps us to feel good too. To help you make a conscious choice next time you are about to make a purchase here are 4 simple questions I use when buying something new –
1. Do I love it?
2. Do I need it?
3. Will I use it?
4. Will the purchase of this product negatively or positively impact anyone involved?
When you make a choice to support Sustainable Fashion you do make a difference.
Link to Anna Vlach’s online blog: http://www.adelaidenow.com.au/ipad/fashionista-trends-with-anna-vlach/story-fn3o6wog-1226185512154