Sustainable Fashion Trends

Yay, to sustainable fashion becoming more popular and gaining coverage and commentary in mainstream media.  Anna Vlach’s article on Sustainable Fashion Trends (Advertiser 5/11/11) is a starting point for great conversations and the start of behaviour change which is fundamental in Sustainable Fashion becoming mainstream.

It is a myth that sustainable fashion is expensive. How do we measure expense? 

Let’s compare some of the pros and cons of sustainable/eco fashion.

A quality organic cotton, fair trade certified basic t-shirt from 3Fish retails at $35.  Not your high end fashion piece, however, it is a great addition to your wardrobe which doesn’t cost the Earth, poison the earth or exploit labour in conditions that I wouldn’t work in and definitely don’t want my children to work in.

If you look at a $5 tshirt it is hard to believe that is has been made from quality, well sourced fabric by someone who is working under fair and reasonable working conditions.

A high quality Australian Made Organic Cotton styled t-shirt from PurePod retails at $110.  The fabric is top quality, the workmanship is superb and the style is transeasonal.  Buying Australian Made supports our local economy and your friend working down the road, which in turn supports local retailers who support local communities, as well as, minimising our carbon footprint.

The cost of fast fashion (also known as throw-away fashion) can be seen in the amount of textile waste being added to our landfill every day.  Natural fibres breakdown much quicker than synthetic fibres (many of which are petrochemical based) and they don’t absorb odours at the same rate as synthetic fibres, so you feel fresher for longer when you are wearing them. 

Sustainable fashion isn’t about embracing a tree-hugging, warm-and-fuzzy philosophy. Sustainable fashion is about the power of our decisions and embracing what conscious consumerism can do. 

All that said, let’s admit that for most of us shopping is fun and we all like to look good, and looking good helps us to feel good too. To help you make a conscious choice next time you are about to make a purchase here are 4 simple questions I use when buying something new –

1. Do I love it?

2. Do I need it?

3. Will I use it?

4. Will the purchase of this product negatively or positively impact anyone involved?

When you make a choice to support Sustainable Fashion you do make a difference. 


Link to Anna Vlach’s online blog:

I would love you check out our new You Tube channel and our introduction to Levant.

Simple Truths taught at School

A friend posted this on Facebook - what a powerful way to express a message.  Teaching at it’s best.  I don’t know who wrote it but I would like to say thank you and acknowledge what a wonderful teacher you obviously are and how lucky the children in your class are. 

A teacher in New York was teaching her class about bullying and gave them the following exercise to perform. She had the children take out a piece of paper and told them to crumple it up, stomp on it and really mess it up but do not rip it. Then she had them unfold the paper, smooth it out and look at how scarred and dirty is was. She then told them to tell it they’re sorry. Now, even though they said they were sorry and tried to fix the paper, she pointed out all the scars they left behind. And that those scars will never go away no matter how hard they tried to fix it. That is what happens when a child bully’s another child, they may say they’re sorry, but the scars are there forever. The looks on the faces of the children in the classroom told her the message hit home.. copy and paste if you are against bullying.

How beautiful are Diamonds?

People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.
George Bernard Shaw
1856-1950, Playwright

Tonight is the Night

Our first birthday is here and the celebration is about to begin.

Levant looks great and the Layer’d Summer Injection Collection is about to hit the floor.

Where was it made, I hear you ask.  Australia of course!!

Can’t wait to see you tonight and share this joyous occasion with you.

Everthing You Do Matters

I love this song and the lyrics.  A beautiful way to start the day.

Today’s Quality Equals Tomorrow’s Vintage


Pure Pod was one of the main reasons I opened Levant as I simply fell in love with their garments and the new Summer Collection is no exception. Gorgeous printed organic cottons, recycled doily detailing and beautiful prints entice me to wear their clothes while their ethics and dedication inspire me to follow in their footsteps and lead by example.


It’s not a question of what makes Pure Pod fall in the sustainable/ethical category but more whether there is any aspect they haven’t considered.  Pure Pod select from a range of environmentally sustainable fabrics and trims, use green power in manufacture, recycle offcuts and other waste fabric and use soy based inks in their printing. Considerable time has been devoted to sourcing eco fabrics such as ‘sheep friendly’ (non-mulesed) merino wool, bamboo, organic cotton, hemp, soya bean, silk and linen.  Trims are chosen with an eye to sustainability with preferred buttons and buckles made from coconut shell, farmed sea shell or wood all of which will eventually biodegrade.


Head designer Kelli Donovan says ‘Chances are you wouldn’t be buying Pure Pod if you didn’t care about the environment and the future of the planet’, I think however it is also about the fit, style and quality which is why I believe that the Pure Pod you invest in today will be tomorrow’s vintage.

Today’s Quality equals Tomorrow’s Vintage